Entry #5 Mayhem

Cat :30 | Allstate Mayhem

The target audience for this commercial is adult consumers who are seeking insurance coverage for their homes or rental properties. It may also appeal to existing Allstate customers who are already familiar with the brand's "Mayhem" character. Thus, keeping their consumers loyal through constant advertisements.

The primary purpose of this commercial is to raise awareness about the potential risks of not having proper insurance coverage for your home and to persuade viewers to consider Allstate as a solution. It uses humor and a relatable scenario to engage the audience.

The commercial uses pathos to appeal to viewers emotions through humor and empathy. The humorous aspect is evident as the "Mayhem" character acts like a mischievous cat, causing chaos in the house. Viewers may find this comical and relatable, as many have experienced the antics of misbehaving pets. There's also an element of empathy as viewers can sympathize with the homeowner's frustration, which underscores the importance of proper insurance coverage. Logos is used to convey the logical message that unexpected events can lead to costly damages, such as the house being set on fire by a mischievous cat. Allstate then provides the logical solution, having insurance to cover such incidents.

These commercials are funny to its audience as it is a unique and different type of advertisement. It shows the worst of the worst that can happen while making it a comical situation. It also is very successful as it lacks organization which makes it more unique and ads to the comical part of the advertisement.